What is the difference between source and medium?
Source indicates where the traffic originates (e.g. 'google', 'newsletter'), while Medium indicates the marketing channel (e.g. 'cpc', 'email', 'social').
Build trackable campaign URLs with utm_source, utm_medium, utm_campaign, and utm_content.
Processing Architecture: Client-Side (Processed locally in your web browser with zero server uploads)
Provide your landing page destination.
Enter Campaign Source (e.g. newsletter), Medium (e.g. email), and Campaign Name (e.g. spring_sale).
Copy the fully formatted UTM URL for your marketing campaign.
Source indicates where the traffic originates (e.g. 'google', 'newsletter'), while Medium indicates the marketing channel (e.g. 'cpc', 'email', 'social').
Yes, GA4 treats `Email`, `email`, and `EMAIL` as separate campaign mediums unless standardized to lowercase.