What is Keystone Pricing?
Keystone pricing is a traditional retail standard that applies a 100% markup (doubling wholesale cost) to achieve a 50% gross margin.
How to Use Markup Calculator
Step 1: Enter Wholesale Cost
Enter the base unit cost of your inventory.
Step 2: Enter Desired Markup %
Specify target markup (e.g. 50%, 100% Keystone).
Step 3: Get Retail Price
Instantly see target selling price and gross profit per unit.
Key Features & Capabilities
- Keystone markup preset (100% markup / 50% margin)
- Instant reverse calculation from price to markup
Frequently Asked Questions
How do I calculate retail price from markup?
Selling Price = Cost × (1 + Markup Percentage / 100). For example, an item costing $20 with a 50% markup sells for $30.
Related Tools
- Profit Margin Calculator — Calculate Gross Profit Margin, Net Margin, and Profit Markup from cost and revenue.
- Break-Even Point Calculator — Calculate the exact number of units and sales revenue needed to cover all fixed and variable costs.