What is a healthy CAC?
A healthy CAC should be evaluated in comparison to Customer Lifetime Value (LTV); an LTV:CAC ratio of 3:1 is generally considered a healthy benchmark for subscription businesses.
How to Use CAC (Customer Acquisition Cost) Calculator
Step 1: Sales & Marketing Costs
Enter ad spend, marketing salaries, and software tools.
Step 2: New Customers Acquired
Enter total count of new customers gained in the period.
Step 3: View CAC
Get average CAC per paying customer.
Key Features & Capabilities
- Total Acquisition Cost / Customers Acquired
- Category cost breakdown (Ads, Payroll, Tools)
- Benchmarks against industry averages
Frequently Asked Questions
What expenses should be included in CAC?
Include direct ad spend, marketing agency fees, sales commissions, marketing tool subscriptions, and relevant sales/marketing salaries.
Related Tools
- LTV (Customer Lifetime Value) Calculator — Calculate Customer Lifetime Value and LTV-to-CAC health ratio for businesses.
- ROAS (Return on Ad Spend) Calculator — Calculate Return on Ad Spend for marketing campaigns and break-even ad target.
- ROI (Return on Investment) Calculator — Calculate Return on Investment percentage and annualized ROI for business investments.